Sylvain Charlebois
ARTICLES BY THIS AUTHOR
- 9/28/2025
Why Starbucks can’t own the “third place” anymore
Starbucks is slowly losing its ownership of the third place, as Canadians look to local cafés, convenience stores and new competitors to redefine where community and coffee meet - 9/24/2025
From Ocean Spray to overnight fame: The TikTok effect on food
Five years ago, a man on a skateboard sipping Ocean Spray cranberry juice turned a TikTok clip into one of the most valuable food ads in history, reminding us that in today’s food economy, virality can be worth more than any marketing budget - 9/22/2025
Table for one: How solo dining is reshaping Canada’s restaurants
Canadians aren’t giving up on restaurants, but they are redefining them—trading dinners for breakfasts, group outings for solo meals, and indulgence for value. - 9/21/2025
From whisky dumps to wheat bags in Mexico: Canada’s food politics gets silly
When politicians trade in photo ops instead of facts, they cheapen Canada’s reputation as a modern agri-food powerhouse and deepen our national food illiteracy - 9/16/2025
Counter-tariffs at the checkout: Canada’s self-inflicted food bill
Canada’s food inflation was not an accident of global markets, but a consequence of Ottawa’s own policies. The worst may be behind us—so long as government stops tampering with market conditions - 9/14/2025
Maple leaves and marketing: The trouble with 'Buy Canadian'
"Canadian patriotism is a mindset rather than a marketing tactic. It is about building trust over time, not securing a quick sale with a maple leaf sticker" - 9/11/2025
Carney’s big projects are bold, but where’s the plan for food?
Building mines and reactors may fuel prosperity, but Canada can't be a global power without investing in food - 9/9/2025
Convenience over cost: Food delivery apps redefining eating in Canada
Food delivery apps are reshaping how Canadians eat, offering convenience and time savings but also raising concerns about cost, food literacy and connections to cooking - 9/7/2025
Pumpkinomics
In a sluggish economy, the pumpkin spice latte thrives—small luxuries become bigger rituals, and this year’s PSL season is poised to be stronger than ever - 9/3/2025
Sorry Conservatives: On food security, the Liberals have the better Temporary Foreign Worker plan
Poilievre’s plan risks jolting food prices upward, while the Liberal approach—though imperfect—offers the more pragmatic path to stability and affordability
