The rise of the value-driven consumer Giving shoppers the lowest price ma not give you the best lift in sales Loblaws banner to disappear from Quebec Will convert 17 remaining Loblaws stores into Provigo banner Sobeys to carry Certified Island Beef in PEI New deal is ‘quite a coup’ for three-year-old brand, says industry official We perceive brands the same way we look at faces (study) New study finds that people assess brands using the same psychological mechanisms they do for appraising faces Canadians are charitable at the checkout (survey) Contributions may be small, but checkout programs can still raise big bucks Tostitos turns tweets into recipes PepsiCo brand connects with moms through online recipe generator Scotties says tissues aren't just for cold season Tissue brand turns wordsmith for Quebec-based creative Taking advantage of canning season SodaStream shows the convenience of homemade sparking water First Canadian ad campaign looks to consumers think differently about drinking water Loblaw works with producers to prioritize locally-raised pork Agreement with Les Éleveurs de porcs du Québec means more in-store promotion First Previous 294 295 296 297 298 Next Last
